Unique property websites are becoming popular in the Australian property market as agents find new ways to sell to ever increasingly connected buyers.
According to research conducted by Millward Brown and Domain.com.au, 92 per cent of real estate buyers go to property-search portals such as realestate.com.au and domain.com.au when looking for a new home. This is nothing new however, the report went on to mention that buyers in the 18 to 39 age bracket are increasingly relying on social media and mobile apps to assist in their property searches.
This has created a tipping point for unique property websites as agents seek to ‘up’ their game and entice these 18 to 39 year old tech savvy buyers by creating beautifully stunning property websites that utilise multimedia and are worth sharing on social media.
Here’s how you can get the most out of your unique property website.
Create an exclusive selling environment
Using a unique property website takes your listing out of the sea of properties advertised through the popular listing portals and elevates your listing with a prestigious personalised URL. With a unique property site, you take all the distractions of competing listings and flashing banner advertisements so your viewer can truly appreciate all your listing has to offer.
Multimedia is king.
Buyers expect more than just 2D photos and property lists. Excite your viewers with videos, 3D virtual tours and start tugging at the heart strings and get them emotionally vested in contacting you to view the property in person. 3D Tours are a great way to really draw in potentially buyers. We are at the beginning of the virtual reality revolution. It is inevitable that VR will be the next biggest marketing tool for the realestate industry. Facebook invested $2 billion USD to buy Oculus VR and they are certainly not known for making poor business decisions.
Tap into the power of social media
According to research by realestate.com.au, just 15% per cent of sellers who advertised their property used social media to promote their listing. That represents a huge untapped market of potential buyers. A unique property website gives you the ability to tap into this market and target these social media users. Did we mention that Facebook invested $2 billion USD to one of the biggest Virtual Reality companies in the world? Again, Its inevitable that Facebook will have a Virtual Realty platform where content creators will be able to use their VR content to reach new audiences. Be the first in your area to bring VR to your buyers.
Give your agency a traffic increase
Linking your unique property website back to your companies main real estate website will also help send new prospects to your other properties and boost overall traffic coming into your main site. That’s great for building brand awareness and promoting you as a tech savvy agent. Buyers will also tend to send your microsite link to their friends and family, which again gets more people visiting your sites.
Its not for everyone
Not every property has the visual appeal to benefit from the glitz and glamour of a unique property website but next time you have a listing, have a think about the points we have discussed and see if our property websites would help you elevate your listing to the next level.
For more information on a 3D Insights Property web site,
please visit https://www.3dinsights.com.au/property-websites/